Coconut benefits – Just a Fad or Here to Stay?

Coconut benefits – Just a Fad or Here to Stay?

There are a lot of food trends generating buzz these days – kale, juice cleanses, sirahca –  but one in particular has caught the attention of the Economical Chef: Coconut benefits – just a fad or here to stay? Lets dive in. The coconut first entered the spotlight in the form of coconut water in the early 2000s. Through this day, Vita Coco and Zico have sold coconut water by touting its health benefits and parading the athletes and  celebrities that use the product. i.e. this frickin’ guy:

Although, it was not until around 2012 that coconut benefits of water really started to gain traction. And more recently, other forms of coconut are getting increasingly popular.

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